Hassan Berdah is the CEO of Yallah Morocco — the Agadir-based operator formerly known as The Moroccan Secret Tours, rated 5 stars on TripAdvisor since 2018. He leads the local team that runs surf lessons in Taghazout, Sahara and coastal-dune excursions, Paradise Valley and Imouzzer trips, and day tours to Marrakech and Essaouira. Hassan writes many of Yallah Morocco’s planning and destination guides, drawing on the team’s day-to-day experience across the Souss-Massa region.